Sector: MEDIA
Segment: Shopping Malls
Challenge:
BRMalls is a company that operates in the business of managing shopping centres, with a stake in 31 of them, in all regions of Brazil, and needed a successful partnership for its media area.
PaP was hired to structure, manage and operate a campaign to prospect and attract customers in the automobile manufacturers/concessionaires, medical clinics, education and civil construction segments, for the sale of indoor media in the BRMalls group's shopping malls.