Sector: MEDIA
Segment: Shopping Malls
Challenge:
BRMalls is a company that operates in the business of managing shopping centres, with a stake in 31 of them, in all regions of Brazil, and needed a successful partnership for its media area.
PaP was hired to structure, manage and operate a campaign to prospect and attract customers in the automobile manufacturers/concessionaires, medical clinics, education and civil construction segments, for the sale of indoor media in the BRMalls group's shopping malls.
"PaP is a company that is 100% concerned with project results and client satisfaction. These differentials were determinant for the success of the partnership between BRMaills media area and PaP."
Fabio Amorim
Corporate Media Manager
Results:
We plan the campaign to generate qualified leads through segmented prospecting in the 4 target sectors.
We define the target positions for each segment and draw up the prospecting lists.
We draw up prospecting scripts for different approach formats, with prospecting carried out in 1,060 companies segmented by sector.
We generated 84 qualified profile meetings in 90 working days.