Types of clients we serve

Legal Services

We help legal services companies broaden their range of relationships through ethical, individualized, non-market prospecting.

Segment Challenges - In the legal services segment, companies face challenges such as strong competition, the need to build trust with clients, and the difficulty in offering differentiated services without compromising operational functionality, among others.

Some of the main challenges for those operating in B2B, include:

  • Increasing market visibility: It is essential that legal services companies are easily found and recognized in the market. This can be achieved through individual marketing that only prospecting can effectively accomplish.
  • Differentiate in a scenario full of qualified professionals: Legal firms need to create a unique and differentiated value proposition, highlighting their specialties and practice areas, to stand out in a highly competitive market full of qualified professionals.
  • Adapt to changes in legislation and technology: The legal sector is constantly evolving, with updates in legislation and technological advances. Companies need to be always up to date and prepared to deal with these changes, offering innovative and efficient solutions to their clients.
  • Establish strategic partnerships: Forming strategic partnerships with other companies and professionals in the industry can be beneficial for prospecting new customers, expanding the network of contacts, and increasing the possibility of referrals and collaborations.
  • Stay up to date on industry trends and innovations: Legal services firms must keep up with industry trends and innovations, both legal and technological, to offer cutting-edge solutions to their clients and stand out in the market. This includes participating in events, courses, and searching for relevant information.

PaP B2B prospecting can help solve these challenges

  • PaP's active prospecting services help identify and segment potential clients according to the ideal profile for your legal firm. This approach allows you to target efforts to those most likely to become clients, optimizing resources and increasing the chances of conversion.
  • Through ethical and non-marketing communication, PaP develops effective digital marketing strategies, including the creation of relevant content and e-mail marketing campaigns. Moreover, the customized approach allows us to adapt strategies to the needs and particularities of each legal company, ensuring greater effectiveness in prospecting.
  • PaP's prospecting services include the monitoring and analysis of the results of the implemented strategies, allowing for adjustments and continuous improvements. This guarantees that the prospecting actions are effective and aligned with the objectives and goals of the legal company.

Best segments to prospect forLegal Services Companies

Now that we have talked about the challenges faced and how active prospecting can help overcome them, by means of an ethical and non-mercantile communication, let's list the 5 best market segments to prospect in this area.

  • Startups and technology companies: need specialized legal advice in intellectual property and contracts.

  • Healthcare and pharmaceutical: seek support in regulation, contracts, and labor issues.

  • E-commerce and retail: need help with issues related to consumer law and logistics.

  • Industry and energy: demand consulting in environmental, tax, and regulatory issues.

  • Construction and real estate: demand legal services in licensing issues, contracts, and conflict resolution.

Our B2B active customer prospecting services can help your company identify qualified prospects, personalize your service, and offer your innovative and competitive solutions. 

Start new relationships and overcome the challenges of the legal services market with PaP's prospecting expertise!

Contact us with us right now!

Important Note

The Brazilian Bar Association (OAB) is responsible for regulating and supervising the exercise of the legal profession in Brazil. Among the norms established by the OAB, one of the most important is the prohibition of advertising and offering legal services in a mercantilist manner, i.e., the promotion of a law firm or lawyer as a business focused solely on profit.

The prohibition is foreseen in the OAB's Code of Ethics and Discipline, which seeks to ensure the dignity and seriousness in the exercise of the profession. The goal is to avoid the commercialization and trivialization of legal services, ensuring that lawyers act based on ethics and social responsibility.

According to the OAB Code of Ethics and Discipline, the lawyer's publicity must be informative and discreet, without the use of artifices that may constitute client acquisition or unfair competition. This means that lawyers cannot make advertisements or promotions that may induce the public to hire their services, such as special offers, discounts, or promises of results.

In addition, the OAB prohibits the disclosure of legal services in conjunction with other professional activities, the execution of agreements with companies for the provision of legal services, and the participation in radio, television, or social media programs with the exclusive purpose of promoting the hiring of its services.

Thus, the OAB's prohibition aims to guarantee the integrity and ethics in the profession, ensuring that lawyers act responsibly and do not use abusive business practices to attract clients.

Regarding the prospecting of corporate clients individually by telephone and e-mail, it is important to note that the Code of Ethics allows the sending of correspondences and communications to specific recipients, as long as they are exclusively informative and not commercial in nature. In other words, the lawyer or law firm may send information about their practice areas, qualifications, and experience, for example, but should avoid promotions, discounts, or promises of results.

In addition, it is essential that communications are made discreetly and without disturbing the recipient. Harassment or excessive insistence in an attempt to attract clients may constitute an ethical infraction.

Therefore, law firms can prospect corporate clients individually by phone and e-mail, as long as they respect the guidelines of the OAB Code of Ethics and Discipline and adopt an informative and discreet approach, without a mercantilist character.

Sources: The limits and regulations of advertising in the legal profession are carried out by the Code of Ethics and Discipline of the OAB; Law 8.906/94 - Statute of the Practice of Law and of the OAB; and by the Federal Council's Provision 205/2021.

Companies in the ss of legal services

There are several types of companies that provide legal services. Among them, we can highlight

Law firms: these are companies that specialize in providing legal services, offering assistance in various areas of law.

Legal consulting firms: these are companies that offer legal advice to other companies, tax recovery and management, assistance in drafting contracts, conflict resolution, and other legal matters.

Legal departments of private companies: these are internal sectors of large companies that take care of legal issues related to the company's business.

Due diligence firms: these are firms that specialize in conducting legal audits, which assess companies' compliance with applicable laws and regulations.