Types of clients we serve
Insurance
We help insurance companies boost their business by generating new sales opportunities, increasing the robustness of their customer base, and eliminating the problem of a leaky pipeline and dependence on referrals.
Segment challenges - In the insurance segment, companies face challenges such as strong competition, the need to build trust with customers, and the difficulty in offering competitive prices without compromising profitability, among others.
Some of the main challenges for those operating in B2B, include:
- The decision-making process is more complex and time-consuming in the B2B market, since it involves different departments, such as finance, human resources, and purchasing, each with its own needs and objectives.
- B2B companies have specific needs and often require customized services to meet their demands, which may require a greater level of knowledge and expertise from insurance and health plan companies, as well as a more consultative approach to understanding each customer's needs.
- Price negotiation can be more complex in the B2B market, as companies often have a limited budget and need to negotiate prices to get the best possible value for money.
- Competition in the B2B market can be more intense, as there are fewer companies in this segment compared to the B2C market, which means that insurance and health insurance companies need to work harder to stand out and offer differentiated services that meet companies' specific needs.
- Insurance and health insurance companies need to deal with regulatory and compliance issues, which can be a significant challenge because laws and regulations are constantly changing, and companies need to be up to date and compliant to avoid legal problems.
PaP B2B prospecting can help solve these challenges
- PaP's B2B prospecting can help companies reach new clients and increase their business portfolio. Through well-structured prospecting techniques, PaP can find companies potentially interested in the services offered by the insurance and health insurance company.
- PaP can help customize the sales message according to each company's needs, making it more persuasive and relevant to potential customers.
- With the help of PaP, insurance and health insurance companies can negotiate prices and conditions that are more advantageous for each company, increasing their chances of a successful sale, since the leads will have gone through a trust-building process.
- PaP can help companies differentiate themselves from the competition by helping them develop effective marketing strategies for prospecting, reaching the right audience, and highlighting the benefits of their services over their competitors.
Best segments to prospect fornsurance Companies
Now that we have talked about the challenges faced and how active prospecting can help overcome them, let's list the 5 best market segments for prospecting in this area.
Technology companies: Technology companies often have high value added and need to protect their assets and intellectual property. In addition, technology is increasingly present in the insurance market, enabling more efficient and customized solutions for these companies.
Retail businesses: Retail businesses face a variety of risks such as theft, robbery and product damage, and need insurance to minimize these impacts. In addition, insurance can be a way to offer security to customers and ensure trust in the brand.
Construction companies: Construction companies need to protect their equipment, materials, and liability, as well as meet legal requirements. Insurance is a way to minimize the risks involved in this sector and ensure the safety of operations.
Healthcare companies: the healthcare sector is one of the fastest growing in Brazil, and companies in this segment need insurance to protect their equipment, facilities, and professionals. Furthermore, health insurance is a benefit highly valued by employees of these companies.
Logistics and transport companies: these companies need to protect their vehicles, cargo, and equipment, and provide coverage for possible accidents and breakdowns. Insurance is essential to minimize the risks in this sector and ensure the safety of operations.
Looking for new clients in the insurance market? Count on PaP!
Our B2B active customer prospecting services can help your company identify qualified prospects, personalize your service, and offer your innovative and competitive solutions.
Reach new business opportunities and overcome the challenges of the B2B insurance and health insurance market with PaP's prospecting expertise!
See below some cases in the Insurance segment:
Contact us with us right now!
Companies in the segment of Insurance
The insurance segment encompasses companies that offer financial protection services to individuals and companies, covering risks related to goods and people. Some of the companies that can be considered in this segment are:
Insurance companies: offer insurance services for different types of risks, including life, health, auto, home, and business insurance, among others.
Insurance brokers: offer intermediation services between clients and insurance companies, helping to find the best insurance options for each client's needs. This is where health, life, and CR insurance brokers come in.
Reinsurers: offer insurance services to insurers, assuming part of the insurance risks carried out by insurers.
Private pension companies: offer financial planning services for retirement, including reserve formation and investment management.
24-hour assistance companies: offer assistance and protection services for insured customers, including emergency services in health, vehicles, and homes.
Risk management companies: offer risk management and analysis services for companies, identifying the main business risks and proposing prevention and protection measures.