Facilities Company
Sector: INDUSTRIAL AND HOSPITAL
Segment: Facilities
Challenge: A business group that has been operating for over 60 years in the market with labor outsourcing services for industries in general, hospitals, shopping centers, educational institutions, mining companies, among other segments,hired PaP to expand its market share in these segments.
As a marketing strategy, the company requested confidentiality of information regarding its identity
Results:
We elaborate the ideal client profile and generate lists of prospects with high adherence to the facilities services offered.
We write scripts for telephone and e-mail approaches to the decision audience, with emphasis on the company's differentials.
In a period of 8 months, 600 large companies were contacted, and 436 of them showed interest in knowing the services.
During this period 145 meetings were scheduled with companies interested in receiving a proposal.