Sector: COOPERATIVAS
Segment: Medical
Challenge: Unimed is the largest cooperative health system in the world and also the largest health care network in Brazil, present in 84% of the national territory.
PaP was hired to prospect partnerships in the areas of health and well-being and form a network with benefits and advantages for customers of the Viva Unimed Card.
"We are happy and reassured as we are sure that PaP is always looking for the best, as well as understanding our main objective. Today there are more than 25 new partnerships per month to offer the best to our customer."
Fernanda Bosco
Marketing Manager at UBR Cartões, a company of Itaú and Unimed
Results:
We carried out the structuring of the strategic planning for the formation of the Advantage Club.
We prospect local and dotcom partners in 330 Brazilian cities, with full fulfillment of the partnership until the signing of the contract.
5,790 companies prospected over a 6-month period, through an exclusive team dedicated to the project.
The result was the closing of
380 contracts with partner companies, with services and products in the areas of health and well-being.