Sector: MEDIA
Segment: Print and Online Media
Challenge:
Editora Três was looking for innovative and effective marketing tools to increase its market presence, specifically in the subscription division in the corporate segment.
PaP was hired to form and manage Editora Três' corporate circulation channel.
"Each time more the top companies and that fight for positions on the market, need new marketing tools and of proven efficacy.Editora Três' Subscription division has this need and focus, as it also qualifies itself as an effective relationship and new business channel to the companies. But this task must be conducted by who has this experience, organization, focus, methodology and highly qualified professionals to reach the best results. That is why Editora Três has chosen PaP as exclusive partner in this type of new business to the corporate market".
Edgardo Abel Zabala
Executive Director of Subscriptions of Editora Três
Results:
We structure and carry out strategic planning and market segmentation of newspapers and large Corporate partners to prospect.
We produce the sales material: website, brochure, approach scripts, presentation, tables and result simulations.
We prospect 5,000 companies and newspaper/portal publishers with the potential to close business with our client.
We have established partnerships with retailers and created a special circulation channel, resulting in high-volume sales in the region of seven-digit turnover.