Sector: MEDIA
Segment: Print and online media
Challenge: Editora Globo has been in the market since 1952, and is currently one of the leaders in the segment, with more than 16 magazines in its portfolio, 3.4 million copies per month and 9.2 million readers.
PaP was hired to prospect corporate clients that use Editora Globo titles as a promotional tool for their internal and external audiences.