Sector: TECHNOLOGY
Segment: Software
Challenge: Support is a 30-year-old company that develops management solutions. The challenge was to increase the number of leads of the organization, which sells its products through sales representatives, in the first year of the pandemic.
PaP was hired to prospect leads interested in learning about and acquiring Support's management software and to schedule meetings.
"PAP is a very serious and professional company. We looked for this partnership to improve our processes of attracting customers, since the work of Direct Marketing through phone calls to identify opportunities until then was done by an internal team.
The results were positive, even though the work was carried out at the time of the pandemic, we were able to reach companies interested in our services that we certainly would not have reached without PAP's support."
Diogo Sacoman
Planning Director
Results:
We planned the prospecting campaign and generated warm lists of the target audience, material that was left as a legacy for the company's sales representatives.
We prospected 1,414 companies within the campaign's target segment.
We generated 157 qualified leads, companies interested in learning about Support's management software.
We have scheduled 24 meetings with companies interested in evaluating the software for acquisition.