Sector: Retail

Segment: Hyper and Supermarket

Challenge: Walmart Brasil Group is one of the biggest multinationals in Brasil, currently operating under the name BIG, it needed to expand the volume of partner companies and also implement merchandising internal projects.

PaP was hired to prospect and attract interested customers in indoor offline media inside the 400 stores of Walmart Brasil Group, mottos, Walmart, Bompreço, BIG, Nacional and Mercadorama.


“When we started our project, we didn’t think we would have so much success. Besides closing lots of deals, in daily operation, PaP had shown us how prepared it is to attend with quality and efficiency.” 

Luiz Zacharias
Operations Vice President in Walmart Brasil


The structure of strategic planning and fundraising project.

We help to implement the project Awareness of 8 objectives of the Millenium with an extensive media list in 400 stores.

We prospect the market, mainly the top 300 biggest companies in Brazil, to sell sponsorship, in a collaboration with Walmart.

We mediate the closing sales with Gillette, Bunge, Henkel and Globo Publisher, besides merchandising sales with Unilever, P&G, Pepsico and Inpar.