Segment: Software

Challenge: With a strong presence with pharmaceutical companies, Cogtive wanted to expand its customer circle of the factory management software used to increase productivity and profitability for the food industry.

PaP was hired to prospect leads in this new intended area of activity.

“Cogtive Softwares sought to provide its software solutions in new segments of the manufacturing industry and PAP was the company selected to assist us in Prospecting Corporate Customers, as it has a proven efficient methodology.

On the way to the project, the commitment, seriousness and quality in meeting our demands, made it clear that the partnership will lead to the closing of new projects in new segments!”

Milton Cavallari Lima


We planed the prospecting campaign, with scripts for different approach formats.

We generated the audience lists, warmed up and approached 825 companies within the campaign’s target segment.

We generated 255 qualified leads in the food and cosmetics industry.

We scheduled 41 assertive meetings with high conversion potential.