Brisk (1)

Sector: INSURANCE

Segment: Health plans and insurance management

Challenge: BRISK Consultoria was constantly looking for new partnerships to strengthen its prospecting work year after year.

PaP was hired to generate qualified leads, scheduling meetings in Brisk’s target segment, based on its consulting and insurance management services.

“The potential of distribution channel strategies can represent opportunities for sustained leadership. With this in mind, at BRISK Consultoria we are constantly looking for new partnerships that allow us to strengthen our prospecting work year after year. In the first phase of our relationship with PAP, they demonstrated that they understood our business and presented prospects with our superior value proposition and that we would provide them with a remarkable experience. They knew how to identify our target, creating an assertive list of prospects and finally scheduling meetings with qualified people. This rewarding experience led us to renew our contract with PAP and thereby enrich our pipeline towards a successful year.”

Jorge Abel
Head of Intelligence for New Businesses

Results:

We created the ideal customer profile and generate lists of prospects with high adherence to the services offered.

We wrote the phone and email approach scripts as well as the entire warm-up rule for cold and warm leads.

We approached 300 companies, mapping the framework of decision makers and influencers and presented the company and its differentials.

We scheduled 15 qualified meetings in a period of 90 days and set up an agenda with dozens of future opportunities for new competitions (expiration of contracts).